JURNAL LENTERA BISNIS

ANALISIS PENGARUH PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TRAVEL UMROH DI PT VENTURA SEMESTA WISATA DEPOK

Tri Bulan — 2025-05-02

Penelitian ini bertujuan untuk mengetahui pengaruh promosi terhadap kepuasan konsumen dengan perjalanan umrah di PT Ventura Semesta Wisata Depok. Jenis pengujian ini menggunakan metode kuantitatif deskriptif, dengan analisis regresi linier sederhana dengan bantuan SPSS Versi 25. Dalam penelitian ini teknik yang digunakan untuk pengujian adalah sampel jenuh, dimana seluruh populasi dijadikan contoh. Pengumpulan informasi dalam penelitian ini adalah dengan cara jajak pendapat (kuesioner). Hasil yang diperoleh menunjukkan bahwa variabel promosi mempunyai pengaruh yang positif dan besar dengan nilai 0,000 yang lebih kecil dari 0,05 dan nilai t ditentukan sebesar 7,098 yang lebih besar dari t tabel sebesar 2,012 terhadap kepuasan konsumen

PENGARUH JOB PORTAL DAN PERSEPSI PENCARI KERJA TERHADAP MINAT MELAMAR PEKERJAAN DI KOTA TANGERANG

Eko Sugiyanto — 2025-05-02

The purpose of this research is to carry out an analysis and determine the magnitude of the influence of the Job Portal variable and the job seeker's perception variable on the interest variable in applying for a job in Tangerang City. Technological developments are increasingly advanced and growing rapidly, making it easier for job seekers to search for work online by utilizing Job Portals such as JobStreet. In the research that has been carried out, using quantitative methods to test hypotheses through multiple linear regression analysis is carried out in order to know and understand the magnitude of the influence of the independent variables, namely the Job Portal and perceptions of job seekers, on the dependent variable, namely interest in applying for jobs. The data collection process used a questionnaire via Google Form and distributed online to 96 respondents in Jatiuwung District, Tangerang City. From previous research, the research results explain that there is or is a significant and positive influence from the Job Portal variable and the job seeker's perception variable on the interest variable in applying for a job. The regression coefficient for Job Portal is -0.70, indicating that there is a negative influence on the Interest in Applying for a Job variable, while for the job seeker perception variable it is 1.214, indicating that it has a positive influence. Meanwhile, the results of the F Test indicate that the combination of these two variables simultaneously or as a whole influences the variable interest in applying for a job with a calculated F value of 544.749 and a significant level of 0.000. Based on the variables that have been studied, the R Square value is 0.920, indicating that there is 92% variation in interest in applying for jobs. Meanwhile, the remaining 8 percent of the variations are influenced by other components and are not explained or discussed in this research.

PENGARUH PROFITABILITAS, LIKUIDITAS, LEVERAGE DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN SAHAM SYARIAH TERDAFTAR DI JAKARTA ISLAMIC INDEX (JII) PERIODE 2020-2023

Alam Wiku Dananjaya — 2025-05-02

This research seeks to examine how profitability, liquidity, leverage, and dividend policy influence a company's value. A quantitative approach is employed as the research methodology. The study focuses on sharia-compliant stocks listed on the Jakarta Islamic Index (JII) between 2020 and 2023. A purposive sampling method was utilized, resulting in a total sample of 108 sharia stocks. Data analysis was conducted using the SPSS software. The findings indicate that profitability, liquidity, and leverage each have a significant impact on company value, whereas dividend policy does not contribute to changes in company value.

PENGARUH COMMUNICATION, WORK DISCIPLINE DAN WORK LIFE BALANCE TERHADAP KINERJA KARYAWAN YANG DIMEDIASI OLEH MOTIVASI KERJA PADA PT X BOYOLALI

Dwi Eko Prasetyo — 2025-05-02

The objective of this research is to examine the extent to which communication, work discipline, and work-life balance influence employee performance, with work motivation functioning as a mediating variable. The target population comprises employees of PT X located in Boyolali. A purposive sampling method was employed, resulting in a total sample of 130 participants. Data collection was conducted through a structured questionnaire utilizing a Likert scale to measure responses. The analytical approach adopted in this study was Partial Least Squares (PLS), executed using the SMARTPLS 4.0 software. The PLS-SEM method involves the evaluation of both the measurement model (outer model) and the structural model (inner model). Empirical findings indicate that neither communication nor work discipline exert a statistically significant influence on employee performance, whereas work-life balance demonstrates a positive impact. Furthermore, communication, work discipline, and work-life balance are all found to significantly affect work motivation. While communication does not significantly influence employee performance through the mediating role of motivation, work motivation is found to mediate the relationship between both work discipline and work-life balance with employee performance.

PENGARUH PRESEPSI KONSUMEN, STRATEGI PEMASARAN DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK BITTERSWEET DI SURAKARTA

Muhammad Umron Afif — 2025-05-02

The purpose of this research is to examine the effects of consumer perception, marketing strategy, and halal labeling on product purchase decisions. A quantitative approach is employed in this study. The population under investigation consists of consumers of Bittersweet in Surakarta, and the sampling technique applied is purposive sampling, with a total of 145 respondents. The survey instrument utilized a Likert scale format to collect data. For data analysis, PLS was conducted using SMARTPLS 3.2 software. The PLS-SEM analysis involves two primary components: the Inner model and the Outer model. The findings indicate that consumer perception significantly and positively influences purchasing decisions. Additionally, marketing strategies, including people, process, and physical evidence strategies, show a significant positive impact on purchasing decisions. Furthermore, halal labeling also has a significant and positive effect on purchasing decisions. This research introduces a novel approach by integrating consumer perception with elements of service marketing strategies, namely people, processes, and physical evidence, in the context of analyzing purchasing decisions. The addition of the halal label variable provides religious values that are relevant to the characteristics of consumers in Indonesia. Focusing on Bittersweet products in Surakarta also provides a new perspective, as it is rarely studied in the context of contemporary desserts. The combination of these variables is still rarely studied simultaneously, thus providing significant theoretical and practical contributions.

PENGARUH STRATEGI GREEN MARKETING DAN LABEL HALAL TERHADAP MINAT PEMBELIAN ULANG KONSUMEN PADA KONSUMEN FORE COFFE DI KOTA SURAKARTA

Ayatullah Muhammad Ibrahim — 2025-05-02

The objective of this research is to examine the effect of green marketing strategies and the presence of halal certification on consumers’ intention to repurchase Fore Coffee products in Surakarta. The target population comprises individuals who consume coffee in the Surakarta region. A purposive sampling method was employed to select participants, yielding a total sample size of 150 respondents. Data were collected through a structured questionnaire utilizing a Likert scale to measure responses. For the purpose of data analysis, the study adopted PLS methodology, facilitated through the SMARTPLS 4.0 software. The analytical framework of PLS-SEM encompasses two main components: the measurement model (outer model) and the structural model (inner model). The findings indicate that green marketing dimensions specifically green product, green price, green place, and green promotion exert a significant influence on consumers’ repurchase intentions. Moreover, the halal label is found to have a positive and statistically significant impact on repurchase behavior. This study has a novelty in combining green marketing mix strategies with halal labels in analyzing consumer repurchase intention, which has not been widely studied simultaneously. The focus on Fore Coffee in Surakarta City also provides a new perspective because similar studies are generally conducted in big cities. In addition, this study highlights repeat purchase behavior, not just initial purchase intention, and integrates environmental and religious values in the unique context of Indonesian consumers.

PENGARUH BRAND IMAGE, DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK SIGNATURE DI COFFEE SHOP GEMATI KOTA SURAKARTA

Farrel Putra Artantyo — 2025-05-02

The objective of this research is to examine the impact of brand image, digital marketing, and electronic word of mouth (e-WOM) on consumers’ purchasing decisions regarding signature products offered by Gemati Coffee Shop in Surakarta. This investigation employed a non-probability sampling strategy, specifically utilizing purposive sampling to select participants. Data were gathered through a structured questionnaire using a Likert scale to measure responses. The target population comprised individuals from the general public who expressed an intention to purchase the coffee shop's signature products, with a total sample size of 100 respondents. Empirical findings from the study reveal that both brand image and e-WOM exert a statistically significant and positive influence on purchasing decisions. Conversely, digital marketing was found to have no significant effect on consumer choices. These results contribute to the understanding of key determinants shaping purchasing behaviors in the context of local specialty coffee establishments, with a particular focus on Gemati Surakarta. The lack of a notable impact from digital marketing presents a noteworthy contradiction to prevailing assumptions regarding its effectiveness, suggesting the need for more nuanced and consumer-oriented marketing approaches. This insight emphasizes the pivotal role of brand perception and consumer-driven communication in formulating successful promotional strategies.

PENGARUH KREDIBILITAS TERHADAP NIAT BELI MELALUI MEDIA SOSIAL YANG MEDIASI SIKAP PENGGUNA DAN DI MODERASI INFLUENCER FOLLOWER

Risma Rifatul Koirunisa — 2025-05-02

This study aims to explain the effect of credibility on purchase intention through social media mediated by user attitudes and moderated by influencer followers. Sampling in this study used a nonprobability sampling technique with a purposive sampling method. Sample collection used a questionnaire with a Likert scale. The population of this study were active social media account users with active Instagram accounts. with the number of respondents obtained 150 people. The results showed that Influencer Followers and Influencer Credibility have a positive and significant influence on consumer Purchase Intention. This finding shows the importance of building trust and involvement in influencer-based marketing strategies. Meanwhile, the interaction between Influencer Followers and User Attitudes towards Purchase Intention did not show a significant effect. Thus, it can be concluded that the direct influence of Credibility and influencer follower involvement is more dominant in forming purchase intention than the indirect path or interaction between variables in this model.

PENGARUH PELATIHAN METODE E-LEARNING TERHADAP KOMPETENSI PESERTA PELATIHAN : STUDI KASUS PADA PT VIDASKILL SOLUTION INDONESIA

Faridah Faridah — 2025-05-05

E-learning method is a learning process that utilizes sophisticated technology where learning activities are carried out online. online learning is equipped with various tools that can be used in learning activities or training for training institutions, such as communication and interaction activities, conducting question and answer sessions, and asking questions to trainers or vice versa. The purpose of the study was to analyze the effect of the e-learning method as a training medium on the competence of participants from various groups. the research method uses a descriptive quantitative method, with sampling using saturated sampling (census), where the population is used as a research sample. to obtain data using a likert scale by distributing questionnaires to all participants who have participated in training with the e-learning system. the data that has been collected is then processed with the spss 25 application, using simple linear regression. for data analysis with validity and reliability tests, and classical assumption tests, normality tests, linearity tests and heteroscedasticity. based on the results of the research data processing, it can be concluded that the training system with the e-learning method has an effect on increasing the competence of training participants by 0.460 or 46%.

PENGARUH SELF-EFFICACY, PERTIMBANGAN PASAR KERJA, DAN PENGETAHUAN PERPAJAKAN TERHADAP MINAT BERKARIR MAHASISWA SEBAGAI KONSULTAN PAJAK

Rizky Nirmalasari — 2025-05-05

The purpose of this study is to analyze the effect of self-efficacy, labor market considerations, and taxation knowledge on students' career interest as tax consultants. This type of research is quantitative research. In this study, the method used for sampling was non-probability with purposive sampling technique. The type of data used is primary data. The data collection technique used in this research is a questionnaire. The data analysis techniques used are descriptive statistical tests, validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, hypothesis tests, multiple linear regression tests, coefficient of determination tests, F tests, and T tests. The results of this study are self-efficacy has a positive and significant effect on students' career interest as tax consultants. Labor market considerations have a positive and very significant effect on students' career interest as tax consultants. Tax knowledge has a positive but insignificant effect on students' career interest as tax consultants.

PENGARUH PENDIDIKAN DAN PELATIHAN (DIKLAT) TERHADAP KINERJA KARYAWAN CV MAHATAMA KARYA

Arif Rahman — 2025-05-05

This study aims to determine the effectiveness of education and training(diklat), to determine the obstacles that occur, and to determine the solutions taken toovercome obstacles to employee performance at CV Mahatama Karya. The research method used in this study is quantitative research with a correlational approach at CV Mahatama Karya. Every company often faces problems with employee performance, therefore, education and trining become a means of coaching and career development. CV Mahatama Karya has also provided various training to its employees, but the training provided has not been optimal and the number of employees who have participated in the training is still too small so that the performance produced has not been optimal.